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COLUMBIA, S.C. – Reading, writing, and arithmetic seem a bit passé. Students today study anything from engineering to Mozart to interior design. Even fishing and conservation are on the curriculum in public schools with the help of the Future Fisherman Foundation and a grant from Pure Fishing.

“Pure Fishing is actively involved with youth aquatic education,” said David Lund, Vice President of Marketing -The Americas. “We are dedicated to engaging the public in fishing and conservation education and programs. We believe it is our responsibility to recruit new anglers. Bringing fishing opportunities to high school and middle school students is one way to fulfill that mission.”

Recent studies have shown that if a person does not engage in fishing activities by the age of 18, chances are they will never develop an interest. The Future Fisherman Foundation helps public, private and charter schools incorporate the benefits and rewards of fishing, boating and aquatic conservation activities into their school curriculum. Training and resources are available to school-based programs for grades K-12.

“Pure Fishing’s generous donation will enable us to teach our curriculum to educators who want to incorporate youth fishing activities into their learning programs,” said Foundation Executive Director Keith Sutton. “It also will allow us to begin creating online training opportunities that give educators a head start at implementing new programs in their communities. Without Pure Fishing’s support, this wouldn’t have been possible. We’re very appreciative they’ve shown leadership in supporting youth fishing education programs throughout the U.S.”

Pure Fishing also is supporting F3’s new Tackle for Educators program, which is designed to provide reasonably priced tackle for use by youngsters learning how to fish. “Qualified educators who sign up for the program can purchase rods, reels, fly-fishing tackle, accessories and more from a portfolio of Pure Fishing brands that includes Shakespeare, Berkley, Stren, Pflueger, Mitchell, Johnson and more,” said Teresa Rodriguez, the Foundation’s Director of Education.

Students in classrooms across America are learning everything from fish anatomy to how to bait hooks thanks to the Future Fisherman Foundation grant program. And with support from industry leaders like Pure Fishing, next year more students will be heading to the pond for final exams.

For more information on the popular fishing tackle brands from Pure Fishing log in to www.purefishing.com. To learn more about the Future Fisherman Foundation go to www.futurefisherman.org.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com

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COLUMBIA, S.C. – During 2010 ICAST show Berkley Fishing introduced a fresh new website. The redesigned site gives visitors an easy tool to use for exploring multiple angling needs.

“One of the most exciting features of the site is educational videos that will cover topics from knot tying to weather conditions helping teach anglers and increasing their ability to catch more fish,” said Mike Phillips, Berkley Brand Manager.

Featuring a wide screen view, the Berkley webpage brings the entire fishing experience to life beginning with an opening page that highlights exciting new products and the latest news from around the Berkley Fishing world.

“This is a great step toward enhancing the online experience for any level of angler visiting the Berkley website,” added Phillips. “Visitors will be able to navigate easily through each page, with the new look and fresh content and more images throughout the website.”

The site gives users a product navigation shortcut bar on the home page to move hassle-free through the website. Visitors that enter Berkley-Fishing.com have the capability to pull up product images and use the “zoomifier” to enlarge the detail of each product featured on the site. New specification charts have also been added to the site, providing visitors advanced product information to aid in product selection.

Another new feature is the “My Berkley” area allowing users to access topics around Angler Education, Berkley Pros, and Event schedules. “Visitors also have the option to sign up for the Berkley e-Newsletter, which gives visitors up-to-date news about what is occurring around the Berkley world,” added Phillips.

Visitors can locate the new website at www.Berkley-Fishing.com.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

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COLUMBIA, S.C. - Berkley and The Berkley Conservation Institute continued to award Collegiate anglers with cash and prizes valued at over $3,000 at the BoatUS Collegiate Bass Championships. Berkley has been a proud sponsor of the premier collegiate fishing program and rewards numerous anglers throughout the year.

Berkley had two potential Big Bass awards at the Championships, which was held on Lake Lewisville. The team weighing the largest bass and displaying the Berkley logo on their jersey or hat could win $500. On day one, Eastern Kentucky won the award and Western Kentucky followed up on day two of the event.

The Berkley Conservation Institute awards the prestigious Collegiate Angler of the Year. This is the only award that combines angling skill and also requires them to utilize their education experience. Cody Salzmann from the University of Wisconsin at Stevens Point did an outstanding report on invasive species throughout North America and was awarded the 1st place crystal trophy and a check for $1,000. Cody detailed the species, life patterns and negative impact they are having on our waterways.

Shawn Stamps from Northwest Shoals Community College in Alabama was awarded 2nd place for a report on Conservation and Angling – preserving the tradition and received $500. Alex Craw from the University of Tennessee at Chattanooga incorporated a conservation element into a future tournament that is being held by recycling used fishing line and promoting Berkley’s line recycling program. As an award recipient, Alex received $500 in tackle.

“The BoatUS Collegiate tournament series is one of our most exciting partnership programs,” said Andrew Marks, Marketing Director for Berkley. “The growth of the sport at this level and the professionalism that is displayed by these anglers is very positive for the future of our industry. While many of these anglers want to turn pro, others are looking for opportunities in the industry and this is also a great area for recruiting.”

Along with these great awards, every angler received a Berkley hat, spool of Trilene 100% Fluorocarbon, a bag of the new PowerBait Ripple Shad swim baits and a deck of Trilene Transoptic playing cards valued at over $40 at the anglers registration. The winning team of Ben Cleary and Bo Page from the University of Georgia also received an Abu Garcia Revo STX reel and Vendetta rod along with a spool of Berkley Trilene Transoptic line and digital scale.

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New Initiative to Outline Creation of More Jobs in United States

(April 30, 2010) – Today, United States Commerce Secretary Gary Locke, will stand on the floor of the assembly line of one of the oldest, most noted fishing manufacturing facilities in the U.S., PENN Fishing Tackle, to discuss the National Export Initiative. Commerce Secretary Locke will deliver the initiative between 3:30 and 4:30 EST. PENN® is marketed by Pure Fishing, Inc., (a subsidiary of the Jarden Corporation). Attending the event will be Pennsylvania Governor Edward G. Rendell, Philadelphia Mayor Michael Nutter and U.S. Senator Bob Casey Jr. and Congressman Chaka Fattah.

The Executive Order will enhance and coordinate Federal efforts to facilitate the creation of jobs in the United States through the promotion of exports, and to ensure the effective use of Federal resources in support of these goals.

The National Export Initiative (NEI) is an Administrative initiative to improve conditions that directly affect the private sector’s ability to export. The NEI meets President Barack Obama’s Administration’s goal of doubling exports over the next 5 years by working to remove trade barriers abroad.

PENN was chosen to host the event for its longstanding dedication to producing and exporting innovative, high-quality American made products. Representing PENN at this event will be John Doerr, President and CEO of Pure Fishing, Inc., and Bill Sterback, Vice President of Manufacturing.

“PENN currently exports approximately 20 percent of the products produced at our plant in Philadelphia,” said Mr. Doerr. “The National Export Initiative will help strengthen the ability for organizations like ours to export globally. We believe American made products are some of the finest in the world. We continue to invest in our Philadelphia manufacturing facility to improve our products and manufacturing practices to stay competitive in the global marketplace.

Founded in 1932 by Otto Henze, PENN produces fishing equipment trusted by millions of avid, experienced anglers worldwide.

With an emphasis on offshore saltwater angling, PENN’s legendary reputation for quality and durability is buoyed by its revered International Reel Series. Also the maker of saltwater fishing rods, downriggers and other angling essentials, PENN is synonymous with trophy fishing by offshore, inshore and surf anglers around the world.

At the forefront of modern reel design, PENN is committed to introducing new products manufactured in the USA. Later this summer, PENN will release a new line of Torque spinning reels, which are designed and manufactured in the Philadelphia manufacturing facility. The new addition to the product line will join the elite list of USA manufactured products including the legendary International V, International VSX, Baja Special and Torque conventional reels. For more information on the biggest name in fishing visit www.pennreels.com.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, PENN®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp! ®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl ®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

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COLUMBIA, S.C. – Berkley Conservation Institute (BCI), is proud to partner with BoatUS for the National Collegiate Bass Fishing Championship Conservation Awards. Collegiate anglers have the opportunity to win prizes for presenting conservation ideas. The top three entries will be awarded a check for $1,000 to 1st place, $500 to 2nd place and $500 in Berkley tackle to 3rd.

“Collegiate anglers are the future of the fishing industry,” said, Andrew Marks, Director of Grass Roots for Berkley. “BCI is looking for entries that are creative and imaginative and these student anglers are so technologically advanced they can use that to their advantage. This award tests their ideas on conservation and angler recruiting efforts along with their angling talent and sportsmanship.”

Winners will be determined by a panel of judges who are not known by anyone outside of those 5 individuals. The awards presentation will take place immediately following the final weigh in at The BoatUs Collegiate Bass Fishing Championship May 24-28 at Lewisville, Texas.

Anglers are encourage to use video, PowerPoint or any creative way to present their entry. In addition to the quality of the presentation, the judges will consider how well they perform; as well as how the carry themselves and promote fishing during the championship event.

In addition to the contest awards, all eligible collegiate anglers submitting entries will be interviewed by one of the many camera teams on hand to capture the action during the championship event for airing on the television series. Also, every angler submitting a presentation will be awarded a Berkley 15# tournament scale valued at $34.99.

BCI is a division of the Pure Fishing Company, the world’s largest tackle company headquartered in Columbia, S.C. The brand names of Pure Fishing include Abu Garcia, All Star Rods, Berkley, Fenwick, Mitchell, Penn, Pflueger, Shakespeare, Spiderwire and Stren.

The Berkley Conservation Institute was developed to support conservation and angler recruitment efforts. BCI cooperates with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. Berkley also collaborates to enhance populations of important sport fish and introduce the next generation to the delight of angling while teaching them to lead the fight for conservation.

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Date location Columbia, SC Event Summary or Teaser Pure Fishing has been named the exclusive fishing tackle provider for the 2010 Boy Scouts of America National Jamboree, celebrating 100 years of the Boy Scout organization. Body

Pure Fishing has been named the exclusive fishing tackle provider for the 2010 Boy Scouts of America National Jamboree, celebrating 100 years of the Boy Scout organization.

" This is the beginning of a great relationship between our company and the Boy Scouts," said David Lund, Vice President of Marketing - The Americas. "These fine young citizens will discover more about the joys of fishing and the outdoors. They'll learn about conservation and the responsible stewardship of the environment. The scouts will be better prepared for their future."

Pure Fishing’s program development work with the BSA creates a stronger fishing and conservation presence at the Jamboree. Pure Fishing will operate educational exhibits such as the Berkley PowerBait Fish Tank, a fishing line knot tester, casting technique demonstrations and an Eco Conservation Display. Scouts can earn a one-of-a-kind special issue Fish Hook Lake Patch by catching a fish during the Jamboree.

Scouts will be fishing with tackle from the popular brands of Shakespeare, Berkley and Stren. Tackle includes Shakespeare rod and reel combos, Berkley Gulp! Earthworms and Gulp! Catfish bait and Stren monofilament fishing line.

“The Boy Scouts of America is very pleased and impressed with the amount of support Pure Fishing is bringing to our Jamboree,” said Ben Jelsema, Chairman BSA Fishing Task Force. “Everyone expects 2010 to be the biggest, most dynamic and rewarding fishing venue for the scouts ever.”

“The fishing program at Fish Hook Lake is one of the most popular events at the Jamboree,” explained Jelsema. “In our last Jamboree in 2005, we had over 50,000 Scouts participating in the fishing venue where over 18,000 fish were caught averaging 1-½ pounds each. Pure Fishing will add to the program and will help ensure each Scout will have fun and exceed their fishing expectation.”

Over 300,000 people from across the globe, including over 40,000 Scouts and BSA staffers, are scheduled to convene at Fort A.P. Hill in Caroline County, Virginia this July 26. The 10-day event location will temporarily be the third largest city in the state, complete with its own zip code.
The jamboree program reflects the skills of Scouting—physical fitness, environmental conservation, our national heritage and the true spirit of Scouting. Amid the thousands of colorful tents that will house participants and provide program and support services, there is an infrastructure that provides a safe and secure environment at Fort A.P. Hill. Everything from bus systems, telephone and internet, to first-aid stations and a hospital, police and fire departments, post offices, food warehouses, a daily newspaper, and retail stores (trading posts and concession stands) provide all the support and program services needed for an outstanding event.

Scouts will enjoy many different experiences such as fishing, fly fishing, rappelling, scuba, kayaking, rafting and sailing. Additional activities include trap shooting, archery, bikeathlons, buckskin games, confidence courses, conservation trail and more. Daily activities include an incredible merit badge midway, arts and sciences, a re-creation of Baden-Powell’s original Scout camp on Brownsea Island, an American Indian village, regional entertainment stages and other activities. The arena shows are a highlight for all participants.

For more information about Pure Fishing visit PureFishing.com. Go to scouting.org for more information on Boy Scouts of America, the 2010 National Jamboree and how to become a scout or scout volunteer.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Exofficio®, Fenwick®, Gulp!®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Pflueger®, Rawlings®, SevenStrand®, Sevylor®, Shakespeare®, Spiderwire®, Stearns®, Stren®, Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

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