Berkley Conservation Institute Blog
The Berkley Conservation Institute (BCI) is part of Pure Fishing, which is part of Jarden Corporation. BCI was developed to support conservation and angler recruitment efforts. We cooperate with fishing groups, conservation organizations, customers and other industry partners to protect our fishable waters. We collaborate to enhance populations of important sport fish and to introduce the next generation to the delight of angling and to teach them to lead the fight for conservation.
We are advised by a Conservation Leaders Advisory Team of Tom Bedell, Carrie Wilson, Noreen Clough and Dr. Bill Taylor. This passion for stewardship has been a foundation of our company for over 70 years. Jim Martin Conservation Director e-mail: jtmartin@purefishing.com
