• Union Sportsmen’s Alliance, Pure Fishing Hook Up
    March 2, 2017
    The Union Sportsmen's Alliance (USA) and angling product powerhouse Pure Fishing, Inc., have hooked up to improve the future of angling and conservation across America. To memorialize the partnership, the two organizations signed a memorandum of understanding Tuesday in Washington D.C., that will last through March 8, 2020.
  • Pure Fishing Wins in Game & Fish Magazine Readers’ Choice Awards
    Fishing-gear manufacturer Abu Garcia cornered both the Favorite Baitcasting Reel and Favorite Baitcasting Rod categories in the most recent Game & Fish Magazine Readers' Choice Awards.
  • Berkley Dredger Hard Baits Now on Store Shelves
    December 20, 2016
    Deep diving crank baits are essential to every bass angler's arsenal. David Fritts, the legendary pro angler and lure designer, dreamed of the perfect deep diver and designed the Berkley Dredger.
  • 2017 Hodgman Gear Now Available
    November 17, 2016
    The 2017 Hodgman gear is now being shipped to retailers across the nation and is also available online for ordering. This comes just in time for the holiday season. The following items from Hodgman will be the hottest gifts this season.
  • Pflueger and Shakespeare Make Substantial Contributions to ABCF
    October 12, 2016
    Countless lives are affected by breast cancer each year, and every donation to fight the disease makes a big difference. The American Breast Cancer Foundation (ABCF) is leading the way in research and aide, which is why the fishing industry leaders Shakespeare and Pflueger have partnered with ABCF since 2007.
  • 11th Annual Berkley Big Bass Challenge with over $150,000 in cash and prizes up for grabs
    October 4, 2016
    The 11th annual Amateur Berkley Big Bass Challenge hosted by BassChamps will take place on Lake Fork, Texas and will continue the precedent started last year with bigger and deeper payouts totaling over $4,000 in cash and prizes awarded each hour!
  • Berkley Fishing Sponsors NHF Day
    September 24, 2016
    Berkley is proud to support the efforts of National Hunting and Fishing Day (NHF Day). With less than a month to go, NHF Day is a great opportunity to celebrate the conservation efforts of outdoorsman across the nation.
  • Shakespeare Sponsors NHF Day
    September 7, 2016
    Ever wonder what it takes to make our lands better for future anglers? It is simple. It takes hard work, great organizations and a call to conserve. Shakespeare has a long tradition of supporting conservation efforts and this year they are supporting National Hunting and Fishing Day (NHF Day.)