July

COLUMBIA, S.C. – Reading, writing, and arithmetic seem a bit passé. Students today study anything from engineering to Mozart to interior design. Even fishing and conservation are on the curriculum in public schools with the help of the Future Fisherman Foundation and a grant from Pure Fishing.

“Pure Fishing is actively involved with youth aquatic education,” said David Lund, Vice President of Marketing -The Americas. “We are dedicated to engaging the public in fishing and conservation education and programs. We believe it is our responsibility to recruit new anglers. Bringing fishing opportunities to high school and middle school students is one way to fulfill that mission.”

Recent studies have shown that if a person does not engage in fishing activities by the age of 18, chances are they will never develop an interest. The Future Fisherman Foundation helps public, private and charter schools incorporate the benefits and rewards of fishing, boating and aquatic conservation activities into their school curriculum. Training and resources are available to school-based programs for grades K-12.

“Pure Fishing’s generous donation will enable us to teach our curriculum to educators who want to incorporate youth fishing activities into their learning programs,” said Foundation Executive Director Keith Sutton. “It also will allow us to begin creating online training opportunities that give educators a head start at implementing new programs in their communities. Without Pure Fishing’s support, this wouldn’t have been possible. We’re very appreciative they’ve shown leadership in supporting youth fishing education programs throughout the U.S.”

Pure Fishing also is supporting F3’s new Tackle for Educators program, which is designed to provide reasonably priced tackle for use by youngsters learning how to fish. “Qualified educators who sign up for the program can purchase rods, reels, fly-fishing tackle, accessories and more from a portfolio of Pure Fishing brands that includes Shakespeare, Berkley, Stren, Pflueger, Mitchell, Johnson and more,” said Teresa Rodriguez, the Foundation’s Director of Education.

Students in classrooms across America are learning everything from fish anatomy to how to bait hooks thanks to the Future Fisherman Foundation grant program. And with support from industry leaders like Pure Fishing, next year more students will be heading to the pond for final exams.

For more information on the popular fishing tackle brands from Pure Fishing log in to www.purefishing.com. To learn more about the Future Fisherman Foundation go to www.futurefisherman.org.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com

COLUMBIA, S.C. – During 2010 ICAST show Berkley Fishing introduced a fresh new website. The redesigned site gives visitors an easy tool to use for exploring multiple angling needs.

“One of the most exciting features of the site is educational videos that will cover topics from knot tying to weather conditions helping teach anglers and increasing their ability to catch more fish,” said Mike Phillips, Berkley Brand Manager.

Featuring a wide screen view, the Berkley webpage brings the entire fishing experience to life beginning with an opening page that highlights exciting new products and the latest news from around the Berkley Fishing world.

“This is a great step toward enhancing the online experience for any level of angler visiting the Berkley website,” added Phillips. “Visitors will be able to navigate easily through each page, with the new look and fresh content and more images throughout the website.”

The site gives users a product navigation shortcut bar on the home page to move hassle-free through the website. Visitors that enter Berkley-Fishing.com have the capability to pull up product images and use the “zoomifier” to enlarge the detail of each product featured on the site. New specification charts have also been added to the site, providing visitors advanced product information to aid in product selection.

Another new feature is the “My Berkley” area allowing users to access topics around Angler Education, Berkley Pros, and Event schedules. “Visitors also have the option to sign up for the Berkley e-Newsletter, which gives visitors up-to-date news about what is occurring around the Berkley world,” added Phillips.

Visitors can locate the new website at www.Berkley-Fishing.com.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.

Pure Fishing came away with some hardware at the 2009 ICAST show. Berkley Trilene TransOptic and the Pflueger Arbor Combo were presented with the Best in Line and Best Combo award on

Pure Fishing came away with some hardware at the 2009 ICAST show. Berkley Trilene TransOptic and the Pflueger Arbor Combo were presented with the Best in Line and Best Combo award on Wednesday.

After four years in development, Berkley has designed a nylon monofilament line that captures UV rays to physically change the line’s color, making the line a hi-vis gold above the water and transparent below the surface where the UV rays are filtered out. The color-changing line benefits anglers that spend their days watching their line for the subtlest of bites. Anglers see the line, fish don’t.

“Four years ago we saw a need for a line that benefited anglers that needed a monofilament that could be watched,” said Berkley Product Manager, Clay Norris. “Through efforts with our product innovation team, we were able to come up with the technology to harness UV rays to change the color of nylon monofilament above water. Our team has worked extremely hard to be the first to produce TransOptic.”
Designed to handle today’s superlines, the Pflueger Arbor Combo has won the ICAST show Best Combo Award.

With the introduction of the new Pflueger® Arbor spinning reel, it became apparent the reel needed a special rod to benefit from the reel’s oversized spool. Not just any spinning rod would do. The result is a perfectly matched and balanced rod and reel combination that takes advantage of the reel’s design and purpose.

For the rod, Pflueger started with a one-piece IM-8 graphite blank for it’s lightweight and enhanced sensitivity. To complement the line coming off the reel’s oversized spool, the Large Arbor Guide Concept system was developed. This includes a larger stripper guide that is reversed. This reduces line buildup before the front guide during casting.

“We designed this rod n’ reel combo to fish the new generation superlines,” said Andrew Wheeler, Pflueger Product Manager. “Whether an angler decides to throw the fluorocarbon or braided lines the Arbor’s larger design is the perfect. The rod was custom built to take full advantage of the many benefits of the Pflueger Arbor.”

About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

Berkley and Abu Garcia pro team member Clark Wendlandt earned his third FLW Angler of the Year title, more than any other angler. The Leander, Texas native earned a cool $25,000 and a Ranger 198VX powered by a

Berkley and Abu Garcia pro team member Clark Wendlandt earned his third FLW Angler of the Year title, more than any other angler. The Leander, Texas native earned a cool $25,000 and a Ranger 198VX powered by a 200-horsepower Yamaha outboard for the title. Wendlandt secured the crown on Lake Champlain with 10 bass weighing 28 pounds, 7 ounces over the final two days of the final FLW Tour qualifying event of the season in a race that went down to the last day of the regular season.

“There are so many great anglers on the FLW Tour and to come away with another AOY title is very special,” said Wendlandt. “I made the switch to Berkley and Abu Garcia this year and their support means the world to me; without them as a key sponsor this would have been a tough year. The Trilene 100% Fluorocarbon is unmatched and the REVO STX reels are the real deal. The castability of the 100% Fluorocarbon matched with the STX is unstoppable.”

A 13-year veteran of the FLW Tour, Wendlandt claimed his first Angler of the Year title in 1997 and received his second title in 2000. The Berkley and Abu Garcia pro has accumulated 34 top-10 finishes and three victories while earning a staggering $1.6 million.

“The FLW Tour trail is getting tougher,” said Wendlandt. “There are a ton of young guns coming up and nipping at the veteran’s heels. Guys like Stetson Blaylock are making tournament wins hard to come by, but the veterans of the sport are still putting together some wins of their own.”

Berkley and Abu Garcia Pros dominated the FLW Angler of the Year race with four out of the top five positions. Rounding out the top spots for Angler of the Year were; Berkley team pros Luke Clausen of Gainesville, Ga. (2nd), Brent Ehrler of Redlands, Calif. (3rd) and Bryan Thrift of Shelby, N.C. finishing in fifth place.