2009

Pure Fishing Continues to Support the BoatU.S. Collegiate Program

Columbia, SC

Pure Fishing, the parent company of Berkley, Abu Garcia and All Star, is proud to partner with the BoatU.S. Collegiate Bass Fishing Championship Series. This marks the third year for the partnership and continuing dedication by Pure Fishing

"These young anglers continue to improve every year both academically and in their angling skills," said Sr. Marketing Manager, Andrew Marks. "Their desire to grow their bass clubs and participate in conservation efforts will help guide the future of our industry."

Pure Fishing awarded over $10,000 in cash and prizes last year and is again offering numerous incentives for tournament wins and Big Bass Awards at Regional Tournaments. The Berkley Conservation Institutes sponsors the Collegiate Angler of the Year, which combines angling skills and academics that rewards the student anglers for recognizing ways to improve the industry and conservation.

Berkley has been producing the most advanced fishing equipment for over 70 years and is now part of the largest fishing tackle company in the world. The Berkley portfolio of products includes some of the most popular brands that anglers use around the world including: TrileneTM, FireLineTM, Big GameTM, PowerBaitTM, Gulp! TM, Gulp! Alive! TM and Lightning RodsTM.

Abu Garcia, founded in Svangsta Sweden in 1921, uses Swedish engineering to develop the most popular reels in history. The Abu Garcia C3 is the #1 selling bait casting reel in the world and this commitment to excellence and durability has been instilled in the revolutionary low profile Revo series. The Revo defines the culture and commitment to delivering the best reels on the market.

All Star Graphite Rods are manufactured using the finest materials and components available. All Star offers technique specific rods, professionally designed and engineered with a unique blend of quality components for the avid angler.

Click here for all incentive details!

Pure Fishing Pro Lane Wins Tennessee Triumph

Pure Fishing pro Bobby Lane outlasted KVD to earn his first BASS victory this past weekend. The Lakeland, Fla., native weighed in 97-pounds, 9-ounces of fish during the four-day event

COLUMBIA, S.C. (June 8, 2009) – Pure Fishing pro Bobby Lane outlasted KVD to earn his first BASS victory this past weekend. The Lakeland, Fla., native weighed in 97-pounds, 9-ounces of fish during the four-day event at Kentucky Lake. The 2008 BASS Rookie of the Year led wire-to-wire to earn himself a cool $100,000.

Lane was using the low-profile baitcasting Revo SX reels spooled with Berkley Trilene 100% Fluorocarbon. Lane’s key baits for the tournament were the PowerBait Saltwater Mullet and 10-inch PowerBait Power Worm in Plum color.

“Pure Fishing really came through this weekend,” said Lane. “They are the true innovators of the sport and it is my privilege to have them as sponsors. I wish this win would have come earlier, but I am thrilled to represent Pure Fishing with a win on Kentucky Lake. Everything from my Trilene 100% Fluorocarbon Line to my PowerBait Mullet performed as advertised.”

Surrounded by nearly 100 onlookers on the final day, Lane brought in his lightest bag of the tournament, 16 pounds, 15-ounces, to beat out the field. Lane was not the only Pure Fishing pro enjoying the Kentucky Lake atmosphere; Skeet Reese (4th), Britt Meyers (7th), Kelly Jordon (8th), Byron Velvick (10th) and Jeff Kreit finished eleventh. Pure Fishing pro Skeet Reese is still nipping at the heels of KVD for the BASS Angler of the Year Title, only trailing by seven points.

The Pure Fishing pros will be on the road at the next Elite Series event that is set for June 11-14 on the Mississippi River in Ft. Madison, Iowa.

Blue Heron Communications

The Pure Fishing Foundation Fish Fry!

Dickenson County Expo Center ~ Spirit lake, IA

Saturday, February 6th, 2010 Dickinson County Expo Center ~Spirit Lake, IA Doors Open at 5pm with Dinner at 6pm You are invited to a charity dinner event featuring guest speaker, Hank Parker! You are invited to a charity dinner event featuring an exclusive preview of new products from the top brands in the industry! One of the most popular Professional Bass Fisherman, Hank Parker is a two-time Bassmaster Classic Champion and Angler of the Year. As a leader in Outdoor Television, he continues to educate and entertain anglers across the country! Whether you are an Avid Angler or just starting out, there are many activities to enjoy!

Saturday, February 6th, 2010
Dickinson County Expo Center ~Spirit Lake, IA
Doors Open at 5pm with Dinner at 6pm

You are invited to a charity dinner event
featuring guest speaker, Hank Parker!

You are invited to a charity dinner event featuring an exclusive preview of new products from the top brands in the industry!

One of the most popular Professional Bass Fisherman, Hank Parker is a two-time Bassmaster Classic Champion and Angler of the Year. As a leader in Outdoor Television, he continues to educate and entertain anglers
across the country!

Whether you are an Avid Angler or just starting out, there are many activities to enjoy!

Learn New Fishing Tactics from Guest Speaker Hank Parker
Hank Parker “Meet & Greet” Autograph and Photo Session
Dinner Buffet with an On-Site Fish Fry
Silent Auction and Prize Raffles
Several Activities including Minnow Races
Pure Fishing 2011 New Product Preview

20% off Coupon for Fisherman’s Factory Outlet
Advance Tickets on Sale Now!

$40 for Adults 16+
$15 for Kids 15 & under

*Advance Registration Deadline is February 3rd, 2010
Email: foundation@purefishing.com
Phone: 712.336.4535
In Person: Fisherman’s Factory Outlet, Hwy 71 Spirit Lake, IA

Net proceeds will benefit the Pure Fishing Foundation, a 501(c)(3) non-profit, charitable organization created by coworkers to coordinate services that support coworkers who demonstrate financial need arising from severe hardship or emergency situations.

The Pure Fishing Foundation

Berkley Trilene and Pflueger Among Award Winners at 2009 ICAST New Product Showcase

Pure Fishing came away with some hardware at the 2009 ICAST show. Berkley Trilene TransOptic and the Pflueger Arbor Combo were presented with the Best in Line and Best Combo award on

Pure Fishing came away with some hardware at the 2009 ICAST show. Berkley Trilene TransOptic and the Pflueger Arbor Combo were presented with the Best in Line and Best Combo award on Wednesday.

After four years in development, Berkley has designed a nylon monofilament line that captures UV rays to physically change the line’s color, making the line a hi-vis gold above the water and transparent below the surface where the UV rays are filtered out. The color-changing line benefits anglers that spend their days watching their line for the subtlest of bites. Anglers see the line, fish don’t.

“Four years ago we saw a need for a line that benefited anglers that needed a monofilament that could be watched,” said Berkley Product Manager, Clay Norris. “Through efforts with our product innovation team, we were able to come up with the technology to harness UV rays to change the color of nylon monofilament above water. Our team has worked extremely hard to be the first to produce TransOptic.”
Designed to handle today’s superlines, the Pflueger Arbor Combo has won the ICAST show Best Combo Award.

With the introduction of the new Pflueger® Arbor spinning reel, it became apparent the reel needed a special rod to benefit from the reel’s oversized spool. Not just any spinning rod would do. The result is a perfectly matched and balanced rod and reel combination that takes advantage of the reel’s design and purpose.

For the rod, Pflueger started with a one-piece IM-8 graphite blank for it’s lightweight and enhanced sensitivity. To complement the line coming off the reel’s oversized spool, the Large Arbor Guide Concept system was developed. This includes a larger stripper guide that is reversed. This reduces line buildup before the front guide during casting.

“We designed this rod n’ reel combo to fish the new generation superlines,” said Andrew Wheeler, Pflueger Product Manager. “Whether an angler decides to throw the fluorocarbon or braided lines the Arbor’s larger design is the perfect. The rod was custom built to take full advantage of the many benefits of the Pflueger Arbor.”

About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.