FOR IMMEDIATE RELEASE:
Pure Fishing came away with some hardware at the 2009 ICAST show. Berkley Trilene TransOptic and the Pflueger Arbor Combo were presented with the Best in Line and Best Combo award on Wednesday.
After four years in development, Berkley has designed a nylon monofilament line that captures UV rays to physically change the line’s color, making the line a hi-vis gold above the water and transparent below the surface where the UV rays are filtered out. The color-changing line benefits anglers that spend their days watching their line for the subtlest of bites. Anglers see the line, fish don’t.
“Four years ago we saw a need for a line that benefited anglers that needed a monofilament that could be watched,” said Berkley Product Manager, Clay Norris. “Through efforts with our product innovation team, we were able to come up with the technology to harness UV rays to change the color of nylon monofilament above water. Our team has worked extremely hard to be the first to produce TransOptic.”
Designed to handle today’s superlines, the Pflueger Arbor Combo has won the ICAST show Best Combo Award.
With the introduction of the new Pflueger® Arbor spinning reel, it became apparent the reel needed a special rod to benefit from the reel’s oversized spool. Not just any spinning rod would do. The result is a perfectly matched and balanced rod and reel combination that takes advantage of the reel’s design and purpose.
For the rod, Pflueger started with a one-piece IM-8 graphite blank for it’s lightweight and enhanced sensitivity. To complement the line coming off the reel’s oversized spool, the Large Arbor Guide Concept system was developed. This includes a larger stripper guide that is reversed. This reduces line buildup before the front guide during casting.
“We designed this rod n’ reel combo to fish the new generation superlines,” said Andrew Wheeler, Pflueger Product Manager. “Whether an angler decides to throw the fluorocarbon or braided lines the Arbor’s larger design is the perfect. The rod was custom built to take full advantage of the many benefits of the Pflueger Arbor.”
About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found at www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.
