16-year old Berkley Bedell started selling his hand-tied flies made with hair clipped from the family dog to fishing tackle shops in 1937. Since that time, the Berkley® name has stood for continued commitment to producing outstanding fishing tackle.
The legendary line-up of products under the Berkley® umbrella includes Berkley® Trilene™, Berkley® FireLine®, Berkley® Gulp!®, PowerBait®, Berkley® Lighting® Rods and a variety of others.
Berkley® is a world leader in technologically-superior fishing tackle.
Berkley Today
Tagline: | Catch More Fish | |
Products: | Line, Soft Bait, Hard Bait, Tools, Equipment, Terminal Tackle, Rods, Reels, Combos | |
Sub Brands: | Berkley® Trilene™, Berkley® Fireline®, Berkley® Gulp!®, PowerBait®, Berkley® Lighting® Rod | |
What the Press is Saying: | "Gulp!®Alive!® formula ... will trigger a strike response in any predatory fish in fresh or saltwater." - Keith Jackson You Should Be Selling, December 2008 |
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