Pure Fishing Brand: Mitchell®


Mitchell®, established in 1948, evolved from Carpano and Pons, a manufacturer of clocks, rods and reels in the Arve Valley of France. The introduction of the powerful eight-gear Mitchell® 300 reel in 1948 revolutionized casting.

Since then, over 25 million Mitchell® 300 reels have been purchased around the globe. Mitchell® continues to be the spinning reel of choice for anglers everywhere by creating innovative, user-friendly designs that mimic the proven qualities of “the original,”

Mitchell® spinning reels and combos appeal to practical anglers who embrace the pure joy of fishing.

Mitchell Today

Tagline:

 Time for You to Experience the Joy of Fishing

Products:

 Spinning reels, spinning combos

Sub Brands:

  Avocet, 300Xe, Advanta™, Copperhead, Outback SE, Phazer™, Big Game Series, Avocet™ Ice

What the Press is Saying:

 "The famous Mitchell 300 spinning reel ... the first commercially successful open-face spinning reel" - Gene Mueller Reeling in the top 10 fishing products, December 2008

Visit the Mitchell website>>


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