Shakespeare® Fishing Tackle was founded by William Shakespeare, Jr. in Kalamazoo, Michigan in 1897. After designing a new level-wind system for existing reels of the era, he decided to start his own company which quickly grew to accommodate the big ideas William had.
Since its creation the Shakespeare® Fishing Tackle company has developed countless innovative products for every type of fisherman. One of the most successful projects was the unveiling of the Ugly Stik® in 1976. As quoted by Fishing Tackle Trade News in their March '76 publication " the Ugly Stik . . . may be the most remarkable product of the last two decades."
The Shakespeare® headquarters was moved to Columbia, SC in 1970 where it still resides. Today Shakespeare manufactures rods, reels, combos, kits, kids products and line for every type of fishing on earth.
Shakespeare Today
Tagline: | Since 1897 | |
Products: | Rods, Reels, Combos, Kits, Accessories, Ladies Products, Kids Products | |
Sub Brands: | Ugly Stik®, Synergy®, Agility™, Wonderpole®, Outcast®, Tidewater®, Powerod®, Sturdy Stik®, Wicked Stik™, Deceiver™, Intrepid®, Alpha®, E-Z Cast®, Prius®, Encore™, Arsenal™, Crappie Hunter® | |
What the Press is Saying: | "...the best affordable, unbreakable fishing rod." - Gene Mueller Reeling in the top 10 fishing products, December 2008 |
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