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Our Executive Leaders
Chief Product Innovation Officer
John Weiss
Leads product innovation across all Pure Fishing brands
Earned a BS in Mechanical Engineering from The University of Texas at Arlington
Previous experience at General Dynamics, Amoco, and DFI Composites
Favorite Pure Fishing Product
"My favorite is a Penn International V reel because I can count on it to bring in ANYTHING I catch."
Our Executive Leaders
Career Opportunities
Our Executive Leaders
Career Opportunities
Our Executive Leaders
John Doerr - President & CEO
Bill Horton - CFO
Keith Mason - CHRO
Alistair Thorburn - International Group President
John Weiss - CPIO
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