Our Executive Leaders

Chief Product Innovation Officer

John Weiss

  • Leads product innovation across all Pure Fishing brands
  • Earned a BS in Mechanical Engineering from The University of Texas at Arlington
  • Previous experience at General Dynamics, Amoco, and DFI Composites

Favorite Pure Fishing Product

"My favorite is a Penn International V reel because I can count on it to bring in ANYTHING I catch."


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