Building the World's Best Fishing Company, One Brand at a Time
Building the World's Best Fishing Company, One Brand at a Time
Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today's anglers.
- 2007 - Pure Fishing and Shakespeare Fishing Tackle join forces to form the world's largest fishing tackle company, adding the Shakespeare, Ugly Stik, Penn, All Star Rods, Pflueger, and XTools brands.
- 2004 - Stren is acquired
- 2003 - 7Strand joins Pure Fishing
- 2000 - Pure Fishing acquires the Mitchell, Johnson and Spiderwire brands from Johnson Worldwide Associates
- 2000 - Outdoor Technologies Group becomes Pure Fishing
- 1995 - Abu Garcia joins Outdoor Technologies Group
- 1988 - Berkley Fishing acquires Fenwick and becomes Outdoor Technologies Group
Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.
