Our Story

Building the World’s Best Fishing Company, One Brand at a Time

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.

History

1897

Shakespeare established

1937

Berkley established

1966

Pflueger becomes part of Shakespeare

1988

Berkley acquires Fenwick and becomes Outdoor Technologies Group

1976

Ugly Stik created

1995

Abu Garcia joins Outdoor Technologies Group

2004

AllStar joins Shakespeare

2000

Outdoor Technologies Group becomes Pure Fishing and acquires Mitchell, Johnson, and Spiderwire brands from Johnson Worldwide Associates

2005

JRC joins Shakespeare

2003

7Strand joins Pure Fishing

2007

PENN joins Shakespeare

2004

Stren joins Pure Fishing

Pure Fishing

Jarden Corporation brings Pure Fishing and Shakespeare together under the Pure Fishing name in 2007

2011

Sebile and Hodgman become part of Pure Fishing

2013

Hardy, Greys, and Chub join Pure Fishing

2014

Cutting Edge Lures joins Pure Fishing

Today, Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands. We are dedicated to helping you have more fun and catch more fish.