Pflueger and Shakespeare Make Substantial Contributions to ABCF

Designated Tackle Generates Over $355,000 Since 2007

Countless lives are affected by breast cancer each year, and every donation to fight the disease makes a big difference. The American Breast Cancer Foundation (ABCF) is leading the way in research and aide, which is why the fishing industry leaders Shakespeare and Pflueger have partnered with ABCF since 2007.

It is estimated that one in eight women will be diagnosed with breast cancer in their lifetime and Pflueger and Shakespeare are on a mission to bring awareness for early detection. Since 2007, the two brands have dedicated support to help raise awareness of breast cancer.

Shakespeare began the program in 2007. Future donation plans were set into place and expanded to encompass both Shakespeare and Pflueger. Donations from the company to the ABCF to date exceed $355,000.

“The donations made to the ABCF are our way of giving back,” said, Lori Masad, Sr. Global Brand Manager, Shakespeare. “Shakespeare LadyFish™ series provides anglers with the opportunity to fund a worthy cause. We all must be aware of the dangers that are associated with breast cancer, and donating a portion of the sales from this series helps ABCF to continue its goal of prevention.”

With the purchase of every Shakespeare Ladyfish series or Pflueger Lady Trion series, combos specifically built for lady anglers, ABCF gains valuable financial support.

Everything about these combos are designed to embrace the heart of the female angler. Enhancements include lighter weights and smaller grips to make fishing more comfortable.

For more information or the location of the nearest Shakespeare® or Pflueger Authorized Dealer call 1-803-754-7000 or visit the website at To donate to or learn more about the American Breast Cancer Foundation please visit their website at