Jordan Lee Signs With Abu Garcia® and Berkley® Brands

2017 & 2018 GEICO Bassmaster Classic Champion thrilled to sign with brand titans

Jordan Lee belongs to one of the most exclusive fraternities in professional bass fishing having won the Bassmaster Classic two consecutive years. Only Rick Clunn and Kevin Van Dam have accomplished the feat.

Lee has signed a sponsorship contract with powerhouse fishing brands, Abu Garcia® and Berkley® and will be representing Abu Garcia’s rods and reels as well as Berkley’s hard & soft baits, line and hooks.

Lee caught the fishing bug at the age of 10 and hasn’t looked back since. He fished tournaments throughout high school, and would later fish for Auburn’s University Team which in turn opened the door to his professional fishing career. Lee is fishing his 4th season in the Bassmaster Elite Series, has 2 Classic wins, and 3 top-10 finishes in the AOY points race—all at the astounding age of 26.

“I’m thrilled to be working with Berkley and Abu Garcia at a time where new, innovative products are being created – Abu Garcia’s Revo Rocket and Berkley PowerBait MaxScent will help me catch more fish,” said Lee.

“We are happy to welcome Jordan to the Abu Garcia and Berkley teams,” says Andrew Wheeler, Director of Global Brands. “We are thrilled to have Jordan and look forward to working with him for future Abu Garcia and Berkley new products.”

Aside from competing in tournaments, Lee spends much of his time off the water visiting high school and college-level anglers. “I’m really focused on mentoring younger anglers,” he said. I want to help inspire and teach young anglers and give back.”

For more information about Abu Garcia, visit

For more information about Berkley, visit