Brand Videos

  • Berkley Pro Justin Lucas on Fishing & Fatherhood

    Catch memories with the ones you love. Check out our video with Berkley Pro Justin Lucas and learn his take on fishing and fatherhood.

  • Father + Daughter Trout Fishing

    “When Addie caught her first fish, I’ve never seen a smile so bright!” Check out our father + daughter fishing story, and happy Father’s Day from Berkley.

  • EXPLODING Topwater Action with Professional Bass Angler Justin Lucas!

    Ever wonder how Berkley designs top of the line products that help you catch more fish? Learn more about the design process and what it took to create our Topwater line of bait from Berkley Pro and 2018 Toyota Bassmaster Angler of the Year Justin Lucas. Catch more fish using what the pros trust most.

  • Down the Line – Walleye Fever with Berkley pro Korey Sprengel

    Preparation and dedication have propelled Berkley pro Korey Sprengel to the top of the Walleye scene. From fishing in small town Wisconsin with his mentor Bill, to becoming one of the most dominant names in Walleye fishing, Korey has stayed true to his roots as a Midwestern Walleye enthusiast.

  • For Shoal: A Tale of River Debauchery and a Rare Native Bass

    Some things never change between friends. For these three, floating the Flint river chasing Shoal bass is a constant that they’ll always agree on. Fish or no fish, flipped kayaks, lost equipment, and cell phones lost to the river, the escape of the float and the pursuit of a rare fish keep bringing them back.

  • The NEW Berkley Frittside

    Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic®. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured.

  • Gulp! vs Live Bait Challenge

    Gulp! the best alternative to live bait ever produced goes up against some good old fashioned cut bait to decide what truly catches more fish.

  • 12 Days Of Berkley

    This holiday season, Berkley wants to help YOU catch more fish with 12 Days of Berkley!

  • Edwin Evers Secret Weapon: PowerBait and Dedication

    2019 MLF Redcrest Champion and Berkley pro Edwin Evers didn’t get to the top of the fishing world by chance. Dedication to his craft, years of hard work, and fishing with baits proven to catch more fish have propelled him to the top.

  • The Fish of 10,000 Casts: Monster Minnesota Musky

    The new Abu Garcia Revo Toro Beast is put to the test catching monster Minnesota Musky with expert Musky Guide and Abu Garcia Pro Jeff Andersen.

  • A Tank is a Tank: Renegade Lady Angler Breaks Boundaries One Catch at a Time

    Vanessa Toews breaks down boundaries women face in fishing and proves she can catch big fish.

  • KAYAK Fishing SECLUDED River for RARE Bass

    Deep in South Georgia, away from the busy city, you can find the elusive Shoal Bass. Having lived in swift current their whole lives, the Shoal Bass is an aggressive and powerful fish that will test any angler’s skill.

  • URBAN KAYAK angling for GIANT Catfish

    In the heart of the city, often overlooked, you can find giant catfish dwelling in the depths of the James River.

  • Justin Lucas: Drive, Confidence, Abu Garcia

    Exciting top water bites with MLF Bass Pro Tour angler Justin Lucas. Learn what drives him and gives him confidence to pursue his passion and craft.

  • EXOTIC Peacock Bass, URBAN Topwater Fishing

    The new Abu Garcia Revo Rocket is put to the test catching the powerful, exotic Peacock Bass in South Florida.

  • Let The Battle Begin

    Battle-tested in the harshest conditions; PENN gear performs day in and day out, cast after cast.

  • This is Our Obsession: Surf Fishing for Monster Striper

    PENN Pro Ron Arra, and PENN Ambassadors Jared Wood and Allison Miles battle against wind and waves in the pursuit of monster Striper and False Albacore.

  • Battle the Elements: SUP fishing for Bonefish, Tarpon, and Sharks

    PENN Ambassador Matt Atkinson Battles the Elements. SUP fishing is not for the weary. Put your PENN gear and yourself to the test battling the elements.

  • PENN Fleet Capt. Chasten Whitfield: It’s Not Going To Be Easy, But It’s Going To Be Worth It

    PENN Fleet Capt. Chasten Whitfield lives to fish and to share her passion with others.

  • PENN: At All Costs with Capt. Deeks

    Captain Peter Deeks of the PENN Fleet, lets’s his passion drive him through life and his pursuit of trophy fish.

  • PENN: A Tribute To Fathers

    Hatteras Island, NC is one of the most unique fisheries in the world. Captain Rom Whitaker knows this first hand, guiding trips there since 1986. Rom first learned how to fish when he was 3 years old from his father and grandfather, and he’s passed it on to his 2 sons. This is our tribute to fathers, and we thank them for everything they’ve taught us about hard work, humility, and catching big fish.