News

  • Pure Fishing Grows its Industry Leading Saltwater Franchise by Acquiring Fin-Nor and Van Staal
    December 2, 2019
    Pure Fishing® has announced the acquisition of iconic fishing brands Fin-Nor ® and Van Staal® from W.C. Bradley/Zebco® Holdings, Inc. The addition of these brands add to Pure Fishing’s current offering in the saltwater category, including the premium PENN® Fishing brand, one of the most widely-respected saltwater fishing equipment brands. Announced today, the company will […]
  • Fishing Industry Veteran Dave Bulthuis Announced as New President of North America for Pure Fishing®
    November 20, 2019
    Pure Fishing® named Dave Bulthuis the new President of North America this week. Bulthuis is the former Vice President of Sales for Costa Sunglasses, where he served in a number of capacities since 2003. A long-time champion of the sport and industry of fishing, Bulthuis has been retained to further establish meaningful relationships with key North […]
  • Hardy® Releases 2019 Limited Edition Trout Perfects
    October 31, 2019
    Four new models feature exclusive Charles Jardine original artwork Hardy®, the iconic fly fishing rod and reel company, announces the release of Limited Edition Trout Perfects reels, all four of which feature original artwork by world-famous artist and angler Charles Jardine. The Trout Perfects will come in four designs, the Brook Trout, Brown Trout, Rainbow […]
  • Pure Fishing® Names Jim Murphy in New Role as Director of Fly Fishing
    October 11, 2019
    Pure Fishing® named Jim Murphy the Director of Fly Fishing this week. With 30-plus years of experience, Murphy will be taking over Global Product Development, Global Marketing and North American Sales. The newly created role is expected to increase sales and production of Fly Fishing rods and reels within the Pure Fishing fly fishing brands, […]
  • Ugly Stik® Announces New Carbon Rod Technology
    September 24, 2019
    The Lightest Ugly Stik Ever, with All the Toughness You Expect Ugly Stik® announces the new Ugly Stik Carbon rod, the lightest Ugly Stik ever. The new series of rods features a new carbon technology crafted of 100 percent 24-ton graphite, which allow the new rods to be lightweight and 37 percent stronger than other […]
  • Abu Garcia® LTD Program Rods and Combos Promise Unmatched Comfort Alongside Iconic Abu Garcia Features
    September 17, 2019
    Abu Garcia® blends its iconic features with custom rod grips by Winn® to bring an improved grip and comfort to the new LTD Program rods and combos. The Vendetta® LTD and Veritas® LTD standalone rods, as well as the Revo® X LTD and Revo® S LTD spinning and casting combos, provide exceptional durability and a […]
  • Berkley® Expands its Proven Fusion19™ Line of Terminal Tackle with Newly-Designed Hooks and Jigheads
    September 10, 2019
    Over the last several years, Berkley® has taken the terminal tackle category by storm with the continued performance of its super-sharp Fusion19™ hooks. In 2019, the company delivers more products that give anglers access to the hooking power of Fusion19 in a variety of applications. The new terminal tackle offering from Berkley consists largely of […]
  • SpiderWire® Launches New UltraCast® Line Colors
    August 30, 2019
    SpiderWire® launches new colors for its UltraCast® line collection. The SpiderWire® UltraCast®is an evolution in line technology, allowing for a sensitive yet powerful feel. The SpiderWire UltraCast line is crafted from eight tightly woven 100 percent PE fibers, giving UltraCast the unique capacity to launch great distances with very little effort—all while retaining a high […]