News

  • Berkley® Delivers High-Performing New Hardbaits for 2019 with the Tournament-Proven Frittside and the new Berkley SPY
    August 22, 2019
    New for 2019, Berkley® continues to roll out tested, proven new baits that deliver high-performance for specific applications. The standouts in this new line are the Berkley Frittside, designed in concert with legendary crankbait designer and angler David Fritts and the Berkley SPY, a new finesse bait fine-tuned by pro angler Josh Bertrand. A slew […]
  • New Abu Garcia® IKE Travel Rods Offer Whole New Level of Freedom
    August 16, 2019
    Abu Garcia® brings fishing to waters large and small, near and far with the new IKE Signature Series Travel Rods. Mike Iaconelli, professional bass angler and Abu Garcia pro staffer, is always on the go and looking for new waters to fish, even in the midst of urban areas – this fish anywhere mentality led […]
  • Fenwick® World Class® and Techna® PX Rods Stronger Than Ever With New 3M™ Powerlux® Technology
    August 14, 2019
    Fenwick® announces the introduction of new, stronger than ever World Class® and Techna® PX series rods. The incoming models will feature superior strength-to-weight ratio without losing the typical lightweight feel that defines Fenwick rods, made possible by blanks built with 3M™ Powerlux® technology. Featuring nano-particles that work to support the carbon fibers, the addition of […]
  • Berkley® Launches New PowerBait® Designs From Pros Mike Iaconelli and Skeet Reese
    New for 2019, Berkley® announces new PowerBait® soft baits from bass pros Mike Iaconelli and Skeet Reese. The five new baits, designed by Iaconelli and Reese, combine decades of tour-level tournament fishing experience with the proven fish-catching ability of Berkley PowerBait in modern new shapes that capitalize on some of the hottest techniques in bass […]
  • Berkley® Debuts New Gulp! Soft Baits for Saltwater Anglers
    August 7, 2019
    Enhancing its Gulp! Saltwater and Gulp! Alive! collections, Berkley® is adding five new shapes and sizes, as well as 17 new colors to the lineup of saltwater baits. First launched in 2002, Berkley Gulp! continues to expand the strike zone and allow anglers to catch more fish. The proprietary extreme scent dispersion of Gulp! has […]
  • Berkley® Adds New Colors and Value Packs to PowerBait® Dough Offering
    August 6, 2019
    Berkley® announces the expansion of its PowerBait® Dough line to include new colors for Trout Dough and new multi-color packs for Chroma-Glow Crappie Nibbles, Power Eggs® Floating Magnum and Trout Dough. The Berkley PowerBait formula, developed by Berkley scientists, is an irresistible scent and flavor combination that drives fish to hold on to a bait […]
  • Shakespeare® Launches New Youth Fishing Products to Promote Family Time on the Water
    July 31, 2019
    Shakespeare®, the leader in quality and affordable fishing tackle, announces the launch of two new youth fishing products – the Catch A Monster™ series and new Hide-A-Hook™ kit with tacklebox. The new youth fishing gear will be available starting in July 2019. “One of our biggest passions here at Shakespeare is introducing young kids to […]
  • Berkley® Lights the Night with Illuminated Glowstik Fishing Rod
    Berkley® introduces its Glowstik rods and combos, an illuminated fishing rod designed to help anglers detect bites while fishing in low-light or dark conditions. Ideal for nighttime surf, pier, or bank fishing, this light-up rod combines proven Berkley rod performance with a new, unique benefit for those looking to fish after the sun goes down. […]