News

  • Berkley® and Abu Garcia® Collaborate with Jordan Lee on The Champ Series
    July 31, 2019
    Two-time Bassmaster Classic winner Jordan Lee is partnering with Abu Garcia® and Berkley® to design a series of signature baits, line and rod and reel combos. The new product lineup by Jordan Lee features three incredibly lifelike Berkley® PowerBait® soft baits, a signature spinning and casting combo and a new color to the x5 and […]
  • Abu Garcia® Stretches the Playing Field with the New Ultra Long-Casting Revo® EXD
    July 11, 2019
    Some extra distance on a cast can put a bait that much further from the fish-spooking boat, get a lure to run a bit deeper or give a bait a touch more time in the strike zone. The new Abu Garcia® Revo® EXD reel delivers these benefits in spades as it promises supreme casting distances […]
  • PENN® Announces New Additions to its Conventional Reel Lineup
    July 10, 2019
    Building on the brand’s tradition of leadership and innovation, PENN® launches its new Fathom® II Star Drag Reels and Torque™ Lever Drag 2-Speed sizes. The new reels are additions to existing Torque and Fathom product lines, offering new sizes and colors. The Torque Lever Drag 2-Speed series, made in the USA of domestic and imported […]
  • PENN® Expands its Spinning Product Line Up, Providing Quality and Value to Anglers
    Iconic fishing and tackle brand, PENN® will debut eight new spinning products for 2019, making saltwater fishing more accessible than ever. The PENN spinning expansion ensures that anglers of all levels can count on quality PENN rods and reels. At any price point, PENN provides best-in-class durability and a superior fishing experience. Several PENN favorites […]
  • Abu Garcia® Debuts All-New Veracity™ Rods, Infused with Exclusive 3M Powerlux® Technology
    New for 2019, Abu Garcia® reveals the next generation of high-performance rods, the Abu Garcia Veracity™ rod series. Complete with premium carbon blanks featuring proprietary 3M Powerlux® 300 resin, the new series of eye-catching rods combines an ultra-light feel with the toughness anglers expect from Abu Garcia. The new Abu Garcia Veracity rod series features […]
  • Abu Garcia® Brings Fishing Intelligence to Life in First-Ever Fishing Rod enabled with Bluetooth® Technology
    July 8, 2019
    Abu Garcia is forging a new path with connected rod technology as it rolls out the new Abu Garcia Virtual, a fishing rod with Bluetooth technology that fully integrates with the free ANGLR smartphone app. The new series of rods allow anglers to record catches and mark waypoints in their personal and private logbook with […]
  • Berkley® Pro Bass Roster Expands for 2019 Season
    January 28, 2019
    Pioneering fishing brand Berkley is pleased to announce that it has expanded its professional bass fishing roster to 29 anglers for 2019. The pros will represent Berkley throughout the 2019 season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The […]
  • Abu Garcia® Pro Roster Expands to 31 for 2019
    January 25, 2019
    Legendary brand Abu Garcia has announced that it has expanded is professional bass pro roster to 31 anglers for 2019. The pros will represent Abu Garcia throughout the 2019 season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The anglers […]