News

  • Berkley® Expands Pro Bass Angler Roster for 2019
    January 25, 2019
    Pioneering fishing brand Berkley has announced that it has expanded its professional roster for 2019, adding 11 new anglers to the team. The new pros will represent Berkley throughout the 2019 Season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® Tour (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. […]
  • Abu Garcia® Signs Seven New Professional Anglers
    Powerhouse fishing brand, Abu Garcia, has added seven new bass anglers to its pro team roster. The pros will represent Abu Garcia throughout the 2019 Season on various tournament trails including the Bassmaster Elite Series®, Fishing League Worldwide® (FLW), and the Major League Fishing® (MLF) Bass Pro Tour. The new pros consist of some familiar […]
  • Pure Fishing Appoints Harlan M. Kent as Chief Executive Officer
    January 7, 2019
    In conjunction with the acquisition of the business by Sycamore Partners, Pure Fishing is pleased to announce the appointment of Harlan M. Kent as Chief Executive Officer, effective immediately. Mr. Kent succeeds Neil Eibeler, who has stepped down from the business Mr. Kent comes to Pure Fishing with over 30 years of experience working with […]
  • Berkley® & Abu Garcia® Launch Student Angler Program
    October 3, 2018
    High School and College Teams Encouraged to Register  It’s no surprise that high school and college fishing teams are becoming increasingly popular with youth anglers throughout the United States. Competitive fishing teams not only offer today’s youth an outlet to experience the outdoors, but to also teach them valuable lessons about teamwork and how important […]
  • Jordan Lee Signs With Abu Garcia® and Berkley® Brands
    September 21, 2018
    2017 & 2018 GEICO Bassmaster Classic Champion thrilled to sign with brand titans Jordan Lee belongs to one of the most exclusive fraternities in professional bass fishing having won the Bassmaster Classic two consecutive years. Only Rick Clunn and Kevin Van Dam have accomplished the feat. Lee has signed a sponsorship contract with powerhouse fishing […]
  • BERKLEY® Wins Best in Category With FireLine® Ultra 8™ at Big Rock Shows
    February 8, 2018
    The new thermally fused BERKLEY® FireLine® Ultra 8™ won top prizes at the 2018 Big Rock East AND West Shows, taking place in Raleigh, NC and Las Vegas, NV, respectively, receiving Best New Product in the Fishing Line Category. FireLine Ultra 8 is the toughest FireLine on the market and will help anglers of all […]
  • Bryan Thrift Signs with Abu Garcia®
    January 17, 2018
    Legendary fishing brand Abu Garcia® has announced that it has signed pro Bryan Thrift. The top-ranking angler will enter his 11th year as an FLW pro and will compete in the 2018 Season representing the legendary fishing brand. Since joining the FLW Tour in 2007, Bryan has reeled in big rewards. From the start of […]
  • Justin Atkins Signs With Abu Garcia® and Berkley® Brands
    Justin Atkins, the winner of the 2017 Forrest Wood Cup, has signed a sponsorship contract with powerhouse fishing brands, AbuGarcia® and Berkley®. A longtime supporter of both brands, Justin will be representing Abu Garcia’s rods and reels, and Berkley’s bait, line and hooks. Justin has already proven himself a strong competitor within his first year […]