News

  • NEW FOR 2018-2019: PENN® Fathom® II LW reels
    January 1, 2018
    More models than before to handle more freshwater and saltwater applications! The PENN® Fathom® II Level Wind reel’s heavy-duty construction and powerful gears make it a true workhorse and favorite of charter boat Captains. It is designed to handle extreme abuse day-in and day-out. Whether you are bottom-fishing or casting live bait, the Fathom II […]
  • NEW FOR 2018-2019: PENN® Conflict® II Long-Cast reels
    Cast further from the beach and cover more water with the new PENN® Conflict® II Long-Cast reels! The PENN® Conflict® II Long-Cast reels feature stealthy cosmetics, a lightweight design, and a smooth but strong HT-100™ drag. The RR30 rigid resin body and rotor are extremely lightweight and durable. Internally the Conflict II Long Cast is […]
  • NEW FOR 2018-2019: Berkley® x5 & x9 Braid
    Berkley® is Changing the Line Game…Again! Strength and reliability play an important role in selecting a braided line, which is why many anglers typically use braided lines comprised of either four or eight strands. The new Berkley® x5 and x9 braided lines take strength and reliability to the next level by adding another strand, respectively, […]
  • NEW FOR 2018-2019: Berkley® Surge Shad & Surge Shad Jointed
    At Berkley®, Catch More Fish™ is more than a tagline. It is our DNA. Everything we do centers around our never-ending mission to help anglers make the most of their time on the water. Adding to the company’s wide product portfolio in bait, Berkley® is excited to introduce the Surge Shad to its lineup of […]
  • NEW FOR 2018-2019: Berkley® Choppo
    At Berkley®, Catch More Fish™ is more than a tagline. It is our DNA. Everything we do centers around our never-ending mission to help anglers make the most of their time on the water. Adding to the company’s wide product portfolio in bait, Berkley® is excited to introduce the Choppo to its lineup of new […]
  • NEW FOR 2018-2019: Berkley® Topwater Lures
    At Berkley®, Catch More Fish™ is more than a tagline. It is our DNA. Everything we do centers around our never-ending mission to help anglers make the most of their time on the water. Adding to the company’s wide product portfolio in bait, Berkley® is excited to announce the launch of its new lineup of […]
  • NEW FOR 2018-2019: Berkley® Solutions™ expands to include Fluorocarbon
    For 60 years, Berkley® has continued to provide anglers with fishing lines they can trust. From the popular Trilene® line to the introductions of FireLine®, Vanish®, and NanoFil®, Berkley® has continued to provide anglers with high quality fishing lines. This tradition now continues with the addition of a 100% Fluorocarbon line to the popular Berkley® […]
  • NEW FOR 2018-2019: Berkley® PowerBait® Expands to Over 600 Sizes & Shapes
    In 1989 the scientists at Berkley® introduced PowerBait® to the angler’s tackle box, creating a new standard for soft plastic baits with scent and flavor technology. This new technology has proven scientifically that fish hold on to PowerBait 18x longer* than regular baits and has provided Berkley with a platform to help make good anglers, […]