News

  • NEW FOR 2018-2019: Berkley® Bets on Scent, Expands PowerBait® MaxScent Portfolio
    January 1, 2018
    After a year of great success following the launch of its game-changing PowerBait® MaxScent lineup of soft plastic baits, Berkley® is setting its sights on expansion with the introduction of eight NEW shapes and sizes. The latest innovation in Berkley soft plastic baits, PowerBait® MaxScent, showcases a revolutionary NEW material that releases a super-charged scent […]
  • NEW FOR 2018-2019: Berkley® Debuts Powerhouse Lineup at ICAST
    Since the introduction of its first bait in 1937, Berkley has been known for innovative products that anglers have come to trust including PowerBait®, Trilene®, Gulp!®, FireLine®, Vanish® and Fusion19™. This year is no exception as Berkley® continues to change the game with the debut of over 1,000 new products to its portfolio with an […]
  • NEW FOR 2018-2019: Berkley® Line Management Tools
    Make easy work of replacing fishing line! Replacing the line on fishing reels doesn’t need to be complicated or time consuming. The new Berkley® Line Management tools help make spooling and de-spooling fishing reels quick and easy. To quickly strip large amounts of used line from a fishing reel at once, simply use the new […]
  • NEW FOR 2018-2019: Berkley® Fusion19™ Bucktail Jigs
    At Berkley®, Catch More Fish™ is more than a tagline. It is our DNA. Everything we do centers around our never-ending mission to help anglers make the most of their time on the water. Designed to pair perfectly with Berkley® Gulp! ®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with […]
  • NEW FOR 2018-2019: Berkley® Flicker Shad® Jointed & Shallow Lures
    At Berkley®, Catch More Fish™ is more than a tagline. It is our DNA. Everything we do centers around our never-ending mission to help anglers make the most of their time on the water. Adding to the company’s wide product portfolio in bait, Berkley® is pleased to introduce its newest additions to the popular Flicker […]
  • NEW FOR 2018-2019: Berkley® Shock Rod
    From bass to inshore species and everything in between, anglers are increasingly moving to braided line anytime they need a zero-stretch line with plenty of strength. The newly redesigned Berkley® Shock spinning and casting rods have been engineered specifically to withstand braided lines, and can also be used with other line types. Designed with slower […]
  • NEW FOR 2018-2019: Abu Garcia® Revo® X-Inshore Low Profile
    Welcome the X-Inshore to the fourth generation of Abu Garcia® Revo® Low Profile reels. Featuring the same forward-thinking design, durability and performance as the rest of the Revo® lineup, the Revo® X-Inshore starts with an X2-Cräftic™ alloy frame for a lightweight, yet rigid and corrosion-resistant frame. Consistent brake pressure is delivered by the MagTrax™ brake […]
  • NEW FOR 2018-2019: Abu Garcia® Revo® MGXtreme Spinning
    Abu Garcia’s® lightest, most compact spinning reels. MGXtreme spinning reels feature the CMg carbon rotor and one-piece X-Mag™ alloy gear box to reduce weight to 5.6 ounces (20-size) and 5.9 ounces (30-size). The high performance, durable AMGearing system is combined with HPCR™ and Salt Shield™ bearings. This extremely lightweight, versatile reel is also equipped with […]