Shakespeare Hide-a-Hook Bobber Awarded Best Kid's Tackle Award

COLUMBIA, S.C. (July 11, 2012) – The Shakespeare® Hide-A-Hook Bobber™ was awarded with the Best Kids Tackle award at this year's ICAST show in Orlando, Fla. The Hide-A-Hook Bobbers are remarkably fun to fish with, allowing kids to catch fish safely. Selection of awards was voted on by attending media members at the 2012 ICAST Show.

Between untangling line, pulling off weeds and dodging hooks, taking kids fishing can be a full-contact sport at times. Nothing ruins a day on the water quicker than a hook buried in the hand, arm or head.

"The Hide-A-Hook Bobber is completely innovative," said Casey Davidson, Shakespeare Product Manager. "The Best Kid's Award at ICAST is a reflection of dedication to enhancing the beginning angler's experience on the water. Plus, we think parents appreciate fewer hooks and tangles throughout a day of fishing."

There weren't many solutions for parents besides staying away from the water – until now. The Hide-A-Hook Bobber™ is the newest creation from Shakespeare® that keeps fishing safe and enjoyable for both parents and kids.

Brilliantly innovative, the Hide-A-Hook Bobber secures a jig head into the body cavity of the bobber, allowing kids to "Hook Fish, Not Parentsâ„¢." Once the line is cast into the water the jig head sinks out of the bobber and into open waters. On the retrieve, the unique design allows the jig head to retract back into the bobber making it a weedless experience for easy transport to the next fishing hole.

The design of the Hide-A-Hook Bobber gives kids and parents a completely hassle-free system. It's pre-rigged and the weight of the bobber allows for easy casting and fewer tangles, which gives kids and parents more time to enjoy fishing.

The Hide-A-Hook Bobber is packaged as a fully equipped tackle kit, with two Hide-A-Hook Bobbers, a jar of Berkley® Gulp!® Waxies, extra jig heads, bobber stoppers and a kid's fishing guide. The Hide-A-Hook Bobber Kit is available in Barbie®, Disney® Cars® and Spiderman® kits.

MSRP for the Shakespeare Hide-A-Hook Bobber is $11.99

To watch a video on the Hide-A-Hook Bobber click here.


About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation

Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit

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