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Shakespeare Ugly Stik Sets Facebook Mark

Popular fishing page surpasses 500K fans

There is no doubt Shakespeare Ugly Stik is one of the most recognizable rods in the fishing community. This is evident on the store shelves, on the water and now online. A popular site for anglers to share success stories, the Ugly Stik Facebook page has recently eclipsed over 500,000 fans.

"We stay highly active with our fans on the page. Since the launch of the official Ugly Stik Facebook page we’ve ran contests, interacted with young followers and received great advice from enthusiasts,” said Josh Silva, Shakespeare Marketing Manager. "The Ugly Stik brand is dedicated to improving the interaction and growth of our sport. The Facebook page is a great way to interact with our staff and meet fellow Ugly Stik fans.”

Visitors to the Facebook page will be able to interact with key members of the Ugly Stik staff. The site will also act as an access point to the most up to date information on their favorite Ugly Stik products like the new Ugly Stik GX2 rods that have been wildly popular among our fans.

A huge part of the success of generating so much exposure has been the introduction of the Ugly Stik GX2 and #theUglyTour. The Ugly Stik tour emphasizes the average angler as the focus. Ugly Stik wants to know the story behind what drives the passion of an Ugly Stik user.

Fans can track the travels and stats of the one rod as it moves across the country through a dedicated website and various social media channels including Facebook, Twitter, Instagram and YouTube. In addition, fans will have an opportunity to nominate themselves or someone else to be a part of the tour online via www.UglyStik.com/tour or www.Facebook.com/UglyStikFishing.

Please visit www.UglyStik.com/tour for the complete Ugly Stik GX2 experience and for a chance to become the next featured angler on #theUglyTour.

Social Media Channels:

Facebook — facebook.com/uglystikfishing

Instagram — @uglystik

Twitter — @uglystik

YouTube — youtube.com/uglystikTV

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