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MEET THE ABU GARCIA
ZENON SERIES

THE LIGHTEST, MOST ADVANCED
LINE OF RODS & REELS TO DATE.

Engineered from the inside-out to give you the ultimate in sensitivity and performance. The future of fishing is spelled Zenon.

ZENON Abu Garcia Series
JOIN THE MOVEMENT

SHOP PURE FISHING FRESHWATER BRANDS

Abu Garcia Berkley Fenwick Fin-Nor Greys Hardy Hodgman Johnson Mitchell PFlueger Shakespeare Spiderwire Stren UglyStik

SHOP PURE FISHING FRESHWATER

With over two dozen brands and growing, Pure Fishing is proud to offer the world's best freshwater fishing reels, rods, equiptment, line, terminal, and apparel. Shop from Abu Garcia, Berkley, Fenwick, Fin-Nor, Greys and more!

New Freshwater Items

New Freshwater Items

Freshwater Reels

Freshwater Reels

Freshwater Fishing Rods

Freshwater Fishing Rods

Freshwater Rod and Reel Combos

Freshwater Rod & Reel Combos

Freshwater Bait

Freshwater Bait

Bait Managment

Bait Managment

Freshwater Fishing Line

Freshwater Fishing Line

Freshwater Terminal Tackle

Freshwater Terminal Tackle

Freshwater Ice Fishing

Freshwater Ice Fishing

Freshwater Youth Kits

Freshwater Youth Kits

All Freshwater Items

All Freshwater Items

SHOP PURE FISHING MARKDOWN ITEMS!

Shop our assortment of the world's best saltwater fishing brands like Lorem and Ipsum.

Abu Garcia Abumatic Spincast Reel

Abu Garcia Abumatic® Spincast Reel

$59.99 $49.99 -Save $10!

Abu Garcia Virtual Rod

Abu Garcia Virtual Rod

As Low as $129.99 $89.99

SHOP NEW ITEMS FROM PURE FISHING 2022

Meet the Max Series. Fresh new look. Even better performance.

The redesigned Max series is bringing the heat this fishing season. Stand out on the water with a reel that’s got bold style and quality components to back it up. Check out each of the models below to find the best Max low profile reel or combo for you.

Abu Garcia Zenon

Abu Garcia Zenon

Berkley Clickin' Frittside™

Berkley Clickin' Frittside™

Berkley Gulp! Minnows

Berkley Gulp! Minnows

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