With over two dozen brands and growing, Pure Fishing is proud to offer the world's best freshwater fishing reels, rods, equiptment, line, terminal, and apparel. Shop from Abu Garcia, Berkley, Fenwick, Fin-Nor, Greys and more!
New Freshwater Items
Freshwater Fishing Rods
Freshwater Rod & Reel Combos
Freshwater Fishing Line
Freshwater Terminal Tackle
Freshwater Ice Fishing
Freshwater Youth Kits
All Freshwater Items
SHOP PURE FISHING MARKDOWN ITEMS!
Shop our assortment of the world's best saltwater fishing brands like Lorem and Ipsum.
Abu Garcia Abumatic® Spincast Reel
$59.99$49.99 -Save $10!
Abu Garcia Virtual Rod
As Low as $129.99 $89.99
SHOP NEW ITEMS FROM PURE FISHING 2022
Meet the Max Series. Fresh new look. Even better performance.
The redesigned Max series is bringing the heat this fishing season. Stand out on the water with a reel that’s got bold style and quality components to back it up. Check out each of the models below to find the best Max low profile reel or combo for you.
Abu Garcia Zenon
Berkley Clickin' Frittside™
Berkley Gulp! Minnows