Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

FREE STANDARD SHIPPING NO MINIMUM THRU 12/31/22

Holiday specials

Holiday specials

Holiday Bonus Sale

2022 Holiday Gift Guide

Penn Authority: We made the best better.

Berkley Slobberknocker

This holiday season is amazing at Pure Fishing

Reel in the Holiday Savings at Pure Fishing

Gift Guide

Outlet

Pure Fishing 2022 Holiday Specials

SHOP PURE FISHING SALTWATER GEAR

Shop our assortment of the world's best saltwater fishing brands like Lorem and Ipsum.

Saltwater Reels

Saltwater Reels

Saltwater Rods

Saltwater Rods

Saltwater Combos

Saltwater Combos

SHOP PURE FISHING FRESHWATER GEAR

Freshwater Reels

Freshwater Reels

Freshwater Rods

Freshwater Rods

Freshwater Combos

Freshwater Combos

SHOP PURE FISHING FLY FISHING GEAR

Fly Fishing Reels

Fly Fishing Reels

Fly Fishing Rods

Fly Fishing Rods

Fly Fishing Combos

Fly Fishing Combos

SHOP NEW ITEMS FROM PURE FISHING 2022

Meet the Max Series. Fresh new look. Even better performance.

The redesigned Max series is bringing the heat this fishing season. Stand out on the water with a reel that’s got bold style and quality components to back it up. Check out each of the models below to find the best Max low profile reel or combo for you.

Abu Garcia Zenon

Abu Garcia Zenon

Berkley Clickin' Frittside™

Berkley Clickin' Frittside™

Berkley Gulp! Minnows

Berkley Gulp! Minnows

SHOP PURE FISHING MARKDOWN ITEMS!

PENN Pursuit III Spinning Reel

PENN Pursuit III Spinning Reel

As Low as ~~$44.99~~ $34.99

Abu Garcia Abumatic Spincast Reel

Abu Garcia Abumatic® Spincast Reel

~~$59.99~~ $49.99 -Save $10!

Abu Garcia Virtual Rods

Abu Garcia Virtual Rod

As Low as ~~$129.99~~ $89.99