Fishing tackle from the world's most trusted fishing gear brands - Pure Fishing

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Up to $30 off select Max STX Reels & Combos

30% off Vengeance Combo Sale

Introducing the next generation of Revo fishing reels

Penn Authority: We made the best better.

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New Berkley Lures

Shop the all new revo!

SHOP PURE FISHING SALTWATER GEAR

Saltwater Reels

Saltwater Reels

Saltwater Rods

Saltwater Rods

Saltwater Combos

Saltwater Combos

Saltwater Baits

Saltwater Baits

SHOP PURE FISHING FRESHWATER GEAR

Freshwater Reels

Freshwater Reels

Freshwater Rods

Freshwater Rods

Freshwater Combos

Freshwater Combos

Freshwater Baits

Freshwater Baits

SHOP PURE FISHING FLY FISHING GEAR

Fly Fishing Reels

Fly Fishing Reels

Fly Fishing Rods

Fly Fishing Rods

Fly reel Spools

Fly reel Spools

Fly Fishing Combos

Fly Fishing Combos

SHOP NEW ITEMS FROM PURE FISHING

Ugly stik® carbon inshore spinning rods

Ugly stik® carbon inshore spinning rods

Plano pro series <div>tackle bags </div>

Plano pro series
tackle bags

PENN authority® Spinning Reels

PENN authority® Spinning Reels

Berkley Money Badger Hard Baits

Berkley Money Badger Hard Baits

SHOP PURE FISHING MARKDOWN ITEMS!

PENN Pursuit III Spinning Reel

PENN Pursuit III Spinning Reel

As Low as $34.99

Abu Garcia Abumatic® Spincast Reel

Abu Garcia Abumatic® Spincast Reel

$49.99 -Save $10!

Abu Garcia Virtual Rod

Abu Garcia Virtual Rod

As Low as $89.99