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MEET THE ABU GARCIA
ZENON SERIES

THE LIGHTEST, MOST ADVANCED
LINE OF RODS & REELS TO DATE.

Engineered from the inside-out to give you the ultimate in sensitivity and performance. The future of fishing is spelled Zenon.

ZENON Abu Garcia Series

JOIN THE MOVEMENT

SHOP PURE FISHING SALTWATER GEAR

Shop our assortment of the world's best saltwater fishing brands like Lorem and Ipsum.

Saltwater Reels

Saltwater Reels

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Saltwater Rods

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Saltwater Combos

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Freshwater Reels

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Freshwater Rods

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Freshwater Combos

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Fly Fishing Reels

Fly Fishing Reels

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Fly Fishing Combos

SHOP NEW ITEMS FROM PURE FISHING 2022

Meet the Max Series. Fresh new look. Even better performance.

The redesigned Max series is bringing the heat this fishing season. Stand out on the water with a reel that’s got bold style and quality components to back it up. Check out each of the models below to find the best Max low profile reel or combo for you.

Abu Garcia Zenon

Abu Garcia Zenon

Berkley Clickin' Frittside™

Berkley Clickin' Frittside™

Berkley Gulp! Minnows

Berkley Gulp! Minnows

SHOP PURE FISHING MARKDOWN ITEMS!

PENN Pursuit III Spinning Reel

PENN Pursuit III Spinning Reel

As Low as ~~$44.99~~ $34.99

Abu Garcia Abumatic Spincast Reel

Abu Garcia Abumatic® Spincast Reel

~~$59.99~~ $49.99 -Save $10!

Abu Garcia Virtual Rods

Abu Garcia Virtual Rod

As Low as ~~$129.99~~ $89.99