Explore Careers
Iconic brands built by incredible people.
At Pure Fishing, our brands make waves but the people that make it happen. Explore opportunities today and join a purpose-driven company.
From the outside looking in, Pure Fishing® is a collection of the world’s best known fishing brands focused on meeting the needs of the modern angler but at the heart of the company, it's the commitment of our employees that keep the boat engine running. We always want to create great products, but to do that we understand it begins with a great work environment.
Our Story
Since our roots were cast in the early 1900s, Pure Fishing® has evolved into the world’s largest fishing tackle company. With brands like Berkley®, PENN®, Abu Garcia®, Shakespeare®, and Ugly Stik® in our tackle box, we help anglers of every kind create moments that matter on the water.
Just like a great catch, our work is driven by patience, precision, and passion. Whether you're building rods in Spirit Lake, crafting tackle boxes in Plano, or working behind the scenes in HR or R&D, you can help make the sport of fishing accessible and exciting for all.
Perks & Benefits
Why Pure Fishing?
🌟 REEL BENEFITS
- Competitive pay & 401(k) match
- Health, dental & vision insurance
- Employee discounts on gear
- Paid time off + holidays
- Career development opportunities
- AWARD-WINNING TEAMS
- Innovation-driven R&D
- Industry-recognized safety programs
- Inclusive and diverse workplace
Pure Fishing Portfolio
Our Brands, Your Future
Whether you're an angler or not, our impressive line-up of brands need your talent. Brands like the following:
- Berkley® – Science-driven fishing innovation
- Abu Garcia® – Precision gear for serious anglers
- PENN® – Saltwater legacy and reliability
- Shakespeare® – Trusted by generations
- Plano® – Tackle storage meets adventure-ready gear
- Ugly Stik® - Fishing rods that are built tuff
- Hardy® - Excellence in the world of fly fishing
- Frabill®, Pflueger®, Fenwick®, & More
Geard To Give Back
In The Community
From clean-up events on local lakes to STEM education sponsorships, Pure Fishing is proud to make a difference. Fishing is much more than a means of providing food but is also as a tradition, a sport, and a pastime that provides solace to many anglers around the world.
Pure Fishing supports the many efforts that continue those traditions and share the joy of fishing.
Our Locations
Columbia, SC
The Pure Fishing corporate headquarters has careers in marketing, brand management, engineering, customer service, sales, and more.
Spirit Lake, IA
The heart of Pure Fishing is centered on the exceptional products we make and the extraordinary coworkers who support this effort.
Kansas City, MO
Develop a successful career path and take an active role in the innovation and process optimization to deliver quality fishing tackle.
Philadelphia, PA
The heart of Pure Fishing is centered on the exceptional products we make and the extraordinary coworkers who support this effort.
Mendota, IL
At Plano Molding & Frabill, every day is an adventure. Our greatest asset is our employees which span across the globe.
Sandwich, IL
At Plano Molding & Frabill, every day is an adventure. Our greatest asset is our employees which span across the globe.