ID.me secures all your credentials in one place, so your shopping experience can run seamlessly. Through this verification technology, you can take advantage of discounts and other online marketplace benefits. Over 400 brands have exclusive offers via ID.me.

All products across the Pure Fishing site are eligible for the ID.me discount while supples last. Eligible products will show strikethrough price in cart and Pure Fishing, Inc. reserves the right to change product eligibility, discount and/or prices at any given time without notice.

Please be sure you are logged into your ID.me account by selecting the 'Verify with ID.me' drop down on the lower right of your shopping bag or checkout. When logged into your ID.me account, only eligible items will appear with the discounted strike-through pricing. Discounts apply to domestic orders only; international orders and shipping are not eligible. Restrictions may apply when combining ID.me discount with other discounts or promotions. 

The ID.me program promises to not share your information and you may delete your account at any time. Privacy is built into the ID.me platform and your data is not shared or sold to anyone.

No. The Pure Fishing ID.me Program is a privilege reserved for personal use only – please use it to purchase for yourself and not for friends or family. Sharing account information with others is strictly prohibited. In order to offer this discount, we monitor these orders to make sure folks aren't abusing them. If we find that someone is taking advantage of the discount, we may revoke access to the program.

For general ID.me questions, please visit: https://help.id.me/hc/en-us

Pure Fishing, Inc. may change, modify, or cancel the ID.me Discount Program at any time. Pure Fishing also reserves the right to perform an audit at any time to ensure compliance with the ID.me Program. Regardless of whether product was purchased at discount or at full price, resale of Pure Fishing products for personal gain or profit is strictly prohibited. Misuse of the ID.me Program or other breaches of integrity as it relates to selling or exchanging product may result in your order(s) being cancelled and disqualification from the program. To be eligible for the ID.me Discount Program, you must be an active military member, first responder, nurse, or medical provider.The Pure Fishing ID.me Program is a privilege reserved for personal use only – please use it to purchase for yourself and not for friends or family. Sharing account information with others is strictly prohibited. In order to offer this discount, we monitor these orders to make sure folks aren't abusing them. If we find that someone is taking advantage of the discount, we may revoke access to the program.The Pure Fishing ID.me discount requires proof of verification through a trusted third-party vendor (ID.me) and may require yearly re-verification to maintain group status.Products eligible for ID.me discounts are based on available inventory and Pure Fishing reserves the right to change product eligibility, discount and/or prices at any given time without prior notice.Discounts apply to domestic orders only. International orders and shipping are not eligible.Discounts may not be combined with certain other promotions, and discounts do not apply to previous purchases, shipping, or any taxes or fees.Any type of monetary or barter exchange for products purchased under the Pure Fishing ID.me Discount Program may result in disqualification from the program (e.g., purchasing discounted product then reselling or receiving reimbursement in the form of cash, other products, or services).Exchanges and returns must be processed directly with Pure Fishing following normal return policies and never through authorized dealers.All personal information collected in the application form will be used in accordance with our Privacy Policy. By completing the form and submitting your application, and by placing orders through the Pure Fishing ID.me Program, you are agreeing to these terms and conditions. If you do not adhere to these terms and conditions, you may be terminated from the program. Offer and participation are subject to the Pure Fishing Terms of Service.