Warranty & Service

Warranty Information for Your Shakespeare® Product

COVID-19 Update: Our top priority is the health and safety of our customers and employees. We are currently operating our customer service department and distribution center in compliance with enhanced safety procedures. Due to reduced capacity we are experiencing delays in response times and processing of warranty claims. Shakespeare® is committed to helping you #FishThroughIt and getting you out on the water is our goal. We thank you for your patience and understanding during these challenging times.

Shakespeare® warrants to the original purchaser that its Shakespeare® products are free from defects in materials or workmanship for a period of one (1) year from the date of purchase. Shakespeare® is not responsible for normal wear and tear, for products used commercially or for failures caused by accidents, abuse, alteration, modification, misuse or improper care.

There are no other express warranties beyond the terms of this limited warranty. In no event shall any implied warranties, including merchantability and fitness for a particular purpose, extend beyond the duration of the express warranty contained herein. In no event shall Shakespeare® be liable for incidental or consequential damages.

Some states do not allow limitations on how long an implied warranty lasts or the exclusion of limitation of incidental or consequential damages, so the above limitations or exclusions may not apply to you. This warranty gives you specific rights and you may have other rights which vary from state to state.

For instructions on requesting repair or replacement of your Shakespeare® product, please see Reel Service & Warranty, Rod Warranty , or Tools & Equipment Warranty below.


Reel Service & Warranty

Shakespeare® warrants to the original purchaser that its rods are free from defects in materials or workmanship for a period of one (1) year from the date of purchase. Shakespeare® is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care.

We would like to help you maintain your Shakespeare® reel so that you may continue to fish with confidence. If you have an issue with your reel that requires service we suggest that you send it to one of our Shakespeare® Factory Service Centers for evaluation by a trained technician.

In the U.S.

Shakespeare® Factory Service Center
3028 West Hunting Park Avenue
Philadelphia, PA 19132
(800) 466-5643

Alabama

Southwestern Parts&Service 605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
Professional Sport Shop 920 Julia St. New Orleans, LA 70113-1114
(504) 522-3771
Area Served: Alabama, Louisiana, Mississippi
Marks Outdoor World 1400-B Montgomery HWY
(205) 822-2010
Email: service@marksoutdoors.com
Web: www.marksoutdoors.com
Area Served: Alabama
 

Alaska

Tackle Repair Center 5011 Arctic Blvd Suite E Anchorage, AK 99503
(907) 561-0444
Area Served: Alaska
 

Arizona 

Delta Bait&Tackle DBA Fisherman's Warehouse
9035 Folsom Blvd Sacramento, CA 95826
(916) 362-1259
Email: fishermanswhse@sbcglobal.net
Area Served: Arizona, California, Hawaii, Nevada, Utah
 Sav-On Tackle 9917 Orr and Day Rd Sante Fe Springs, CA 90670
(562) 864-2911
Email: savontackle@netzero.com
Area Served: Arizona, California, Hawaii, Nevada, Utah
 

Arkansas

 Southwestern Parts&Service 605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas

California

 Delta Bait & Tackle DBA Fisherman's Warehouse 9035 Folsom Blvd Sacramento, CA 95826
(916) 362-1259
Email: fishermanswhse@sbcglobal.net
Area Served: Arizona, California, Hawaii, Nevada, Utah
Sav-On Tackle
9917 Orr and Day Rd Sante Fe Springs, CA 90670
(562) 864-2911
Email: savontackle@netzero.com
Area Served: Arizona, California, Hawaii, Nevada, Utah
 

Delaware 

Coastline Service Center
706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
 

Florida

 4 Reel Services 332 Boynton Beach Blvd Suite 1
Boynton Beach, FL 33435
Phone (primary): (561) 509-9055 
Email: 4reelservices@gmail.com
Web: www.4reelservices.com
Area Served: Florida
  Dave's Parts & Service
1500 US Highway 19N Holiday, FL 34691
Phone (primary): (727) 935-7258 
Phone (secondary): (727) 942-8944
Email: sales@fishingreelparts.com
Web: www.fishingreelparts.com
Area Served: Florida
 

Georgia

 Coastline Service Center 706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
  Nutter Rod & Reel Service
3383 Hwy 411 NE White, GA 30184
(770) 386-3978
Email: nutterrodandreel@aldelphia.net
Web: www.nutterrodandreel.com
Area Served: Georgia
 

Hawaii

 Delta Bait & Tackle DBA Fisherman's Warehouse 9035 Folsom Blvd Sacramento, CA 95826
(916) 362-1259
Email: fishermanswhse@sbcglobal.net
Area Served: Arizona, California, Hawaii, Nevada, Utah
 Roy's Fishing Supply 98-025 Hekaha St., Suite 12
Aiea, HI 96701
ph (808) 487-7690 fx (808) 487-7692
Email: rfs001@hawaiiantel.net
Area Served: Hawaii
 Sav-On Tackle 9917 Orr and Day Rd Sante Fe Springs, CA 90670
(562) 864-2911
Email: savontackle@netzero.com
Area Served: Arizona, California, Hawaii, Nevada, Utah
 S. Tokunaga Store 619 Manona Street 
Hilo, HI 96720 
(808) 935-6965
Email: tokunaga@tokunagastore.com
Web: www.tokunagastore.com
Area Served: Hawaii
 

Illinois

 Outdoor World Rod & Reel Repair 2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 Quall's Rod & Reel Repair 2705 S Broadway Salem, IL 62881
(618) 548-1153
Email: qualreel@accessus.net
Web: www.quallsservice.com
Area Served: Illinois
 

Iowa

 Glenn's Reel & Rod Repair 2210 E 9th St Des Moines, IA 50316-1999
(515) 262-2990
Email: glennsreel@aol.com
Area Served: Iowa
  Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 

Louisiana 

Southwestern Parts & Service
605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
 
Professional Sport Shop
920 Julia St. New Orleans, LA 70113-1114
(504) 522-3771
Area Served: Alabama, Louisiana, Mississippi
 

Maryland

Coastline Service Center
706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
 

Michigan 

Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 

Minnesota 

Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 

Mississippi 

Southwestern Parts & Service
605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
 
Professional Sport Shop
920 Julia St. New Orleans, LA 70113-1114
(504) 522-3771
Area Served: Alabama, Louisiana, Mississippi
 

Missouri 

Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
  Paul's Bait & Tackle
4421 Chippewa St Louis, MO 63116-1608
(314) 773-6221
Area Served: Missouri
 

Nevada

Delta Bait & Tackle DBA Fisherman's Warehouse
9035 Folsom Blvd Sacramento, CA 95826
(916) 362-1259
Email: fishermanswhse@sbcglobal.net
Area Served: Arizona, California, Hawaii, Nevada, Utah
 

Sav-On Tackle
9917 Orr and Day Rd Sante Fe Springs, CA 90670
(562) 864-2911
Email: savontackle@netzero.com
Area Served: Arizona, California, Hawaii, Nevada, Utah
 

New Mexico

 Southwestern Parts & Service 605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
 

North Carolina

 Coastline Service Center 706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
 

North Dakota

Outdoor World Rod & Reel Repair

2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 

Oklahoma 

Southwestern Parts & Service
605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
 

South Carolina 

Coastline Service Center
706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
 

South Dakota 

Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
 

Tennessee

Coastline Service Center
706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, Sourth Carolina, Tennessee, Virginia
 

Texas 

Southwestern Parts & Service
605 W Mockingbird Ln Dallas, TX 75247
(214) 630-8161
Email: smoore@southwesternparts.com
Web: www.fishingreelrepair.com
Area Served: Alabama, Arkansas, Louisiana, Mississippi, New Mexico, Oklahoma, Texas
  Roy's Bait and Tackle
7613 South Padre Island Drive Corpus Christi, TX 78412
Email: hello@roysbaitandtackle.com
Web: www.roysbaitandtackle.com
Area Served:Texas
 

Utah 

Delta Bait & Tackle DBA Fisherman's Warehouse
9035 Folsom Blvd Sacramento, CA 95826
(916) 362-1259
Email: fishermanswhse@sbcglobal.net
Area Served: Arizona, California, Hawaii, Nevada, Utah
  Sav-On Tackle
9917 Orr and Day Rd Sante Fe Springs, CA 90670
(562) 864-2911
Email: savontackle@netzero.com
Area Served: Arizona, California, Hawaii, Nevada, Utah
 

Virginia

Coastline Service Center
706A N Williams St Goldsboro, NC 27530
(919) 736-3859
Area Served: Delaware, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia
 

Wisconsin 

Outdoor World Rod & Reel Repair
2300 E Turner Suite M Springfield, MO 65803
(417) 873-5274
Email: pbentley@basspro.com
Area Served: Illinois, Iowa, Michigan, Minnesota, Missouri, North Dakota, South Dakota, Wisconsin
  The Sportsman's Repair Shop LLC
1007 Pasha Ave. Mosinee, HWI 54455
(715) 693-6634
Email: reeldoc@sportsmansrepair.com
Web: www.sportsmansrepair.com
Area Served: Michigan, Minnesota, Wisconsin
 

Canadian Warranty Centers 

Aikman's Sporting Goods Repair
3010 Novar Rd., Mississauga, ON L5B 1S4
(905) 277-3595
Area Served: Ontario Jay-Cee's Rod&Reel Repair
18th Street and Eastern Bypass
RR1 Site 115 Box 7, Brandon, MB R7A 5Y1
(204) 725-3217
Email: bill@jayceesrodnreel.com
Web: www.jayceesrodnreel.com/
Area Served: Manitoba Mike's Reel Repair
108 31060 Peardonville Rd., Abbotsford, BC V2T 6K5
(888) 404-1119
Email: repairs@mikesreelrepair.com
Web: www.mikesreelrepair.com
Area Served: British Columbia Stryker Rod & Reel
15044 Canary Dr., Surrey, BC V3R 4V1
(604) 585-6948
Email: strykerrodandreel@gmail.com
Web: www.rodandreel.ca
Area Served: British Columbia Rockey's Tackle Repair
3 Royce Ave., Orilla, Ontario L3V 5H8
(705) 325-3526
Area Served: Ontario The Reel Doctor
Unit # 3, 5408-53 Ave.
Edmonton, Alberta
T6B 3K1
(780)-431-0146
Area Served: Alberta Country Rod Crafting
3709 Remora Place
Nanoose Bay, BC V9P 9H1
(250)-468-5708

To help us best service your reel, please print out and complete a Reel Repair/Replacement Form. Include the completed form when you send in your reel for repair. If you are requesting repair under warranty, please also send a copy of your dated receipt. Package your reel carefully to avoid damage. We suggest sending your reel via UPS, FedEx or insured mail and recording your tracking number.


Rods Warranty

Shakespeare® warrants to the original purchaser that its rods are free from defects in materials or workmanship for a period of one (1) year from the date of purchase. Shakespeare® is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care. This applies to either rods purchased separately or as a combo unit.

Ugly Stik® warrants to the original purchaser that its rods are free from defects in materials or workmanship for a period of five (5) or seven (7) years, depending on the type of Ugly Stik®, from the date of purchase. Ugly Stik® is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care. This applies to either rods purchased separately or as a combo unit.

We do not offer repair or parts for rods. If your rod failed due to a manufacturing defect and is still under warranty, we will be happy to replace it with a new rod of the same or a comparable model. If your rod is within the original warranty period, we will need to inspect your rod to determine the nature of the defect. Please send the following items to shakespeare@purefishing.com. These easy steps will help us take care of your warranty claim as efficiently as possible:

  • Photograph of rod clearly showing brand and model – directly above handle
  • Photograph clearly showing the broken area(s) of the rod
  • Copy of the dated receipt or proof of purchase
  • A brief description of how your rod broke
  • Your address and a daytime contact number

Rods under warranty will be replaced for a processing fee of $9.95 US or $10.55 CAD. We will contact you directly to take payment, which can be made by phone via credit card. In the event your rod is no longer manufactured or is currently unavailable, we will also give you a call to discuss your replacement options. Rods that do not qualify for warranty replacement may also be submitted for a discounted replacement. Please contact us directly for details at (800) 466-5643 .


Tools & Equipment Warranty

Shakespeare® warrants to the original purchaser that its tools and equipment are free from defects in materials or workmanship for a period of one (1) year from the date of purchase. Shakespeare® is not responsible for normal wear and tear, nor failures caused by accidents, abuse, alteration, modification, misuse or improper care.

We do not offer repair or parts for tools or equipment. If your product failed due to a manufacturing defect and is still under warranty, we will be happy to replace it with a new product of the same or a comparable model. If your product is within the original warranty period, we will need to inspect your product to determine the nature of the defect. Please send the following items to shakespeare@purefishing.com. These easy steps will help us take care of your warranty claim as efficiently as possible:

  • Photograph of product clearly showing brand and model
  • Photograph clearly showing the broken area(s) of the product
  • Copy of the dated receipt or proof of purchase
  • A brief description of how your product broke
  • Your address and a daytime contact number

Products under warranty will be replaced for a processing fee of $9.95 US or $10.55 CAD. We will contact you directly to take payment, which can be made by phone via credit card. In the event your product is no longer manufactured or is currently unavailable, we will also give you a call to discuss your replacement options. Products that do not qualify for warranty replacement may also be submitted for a discounted replacement. Please contact us directly for details at (800) 466-5643 .