Fenwick, along with other Pure Fishing brands, will partner with the Canadian Ice Fishing Championship as part of a new sponsorship plan announced by Pure Fishing. The sponsorship package includes cash and product from Pure Fishing’s lineup of premium fishing tackle brands that includes Pflueger, Berkley and Berkley Nanofil.
Pure Fishing is continuing its support for the Canadian Ice Fishing Championship, having most notably sponsored previous events in conjunction with the Berkley bait and Trilene brands.
"We are very excited to be working with the Canadian Ice Fishing Championship this year. This is a fantastic opportunity to assist in making a national ice event of this caliber in Canada a reality once again," said Pure Fishing Field Marketing Manager, Chris Hockley. "The timing couldn’t be better for this partnership considering the recent release of our exciting new line of Fenwick Elite-Tech ice rods and international award-winning Berkley Nanofil Uni-filament fishing line."
The Canadian Ice Fishing Championship, acquired by Lures & Tours in November 2011, is an established name with tourism interests both local and provincial. Competing anglers from Canada and the United States regard this as Canada’s premier ice fishing event.
Lures & Tours publishes pocket-sized directories and maps covering some of Ontario's most popular fishing destinations. The company continually supports tournaments, derbies and family fishing events by providing sponsorship, advertising, and photo albums to generate participation and interest. The CIFC is an ideal event with which Lure & Tours looks to draw more attention to ice fishing as a major tourism driver in Ontario.